All about SEO Training ~ Ikya Global EDU

We often search for many things on internet on various search engines like Google, yahoo and Bing. The words that we key-in in the search box of these search engine websites are called keywords and the page that we get as a result of our search is called the Search Engine Results Page (SERP). This SERP is a web page that presents all the results for a search done using a keyword. We all know that there would be many websites that are related to the keyword being searched. Among all those websites, few manage to make their way to the top and get listed on the first page of SERP. What makes these few websites to get a top place in the SERP is Search Engine Optimization (SEO).

Why SEO: SEO increases the number and the quality of visitors to your website through organic (non- paid) search results. Search engine optimization is a kind of marketing methodology that increases the visibility of your website in organic search engine results and it helps in driving targeted traffic to your website. SEO can be understood as a technique of attracting enormous number visitors who are genuinely looking out for the content in your website through organic search results. This is so because there will be many listings in SERP, which are paid ads of websites. SEO is a specialized field and it requires professionals who can facilitate increasing the ranking of website in search engines and thus increasing visibility in SERP. Hence the need for SEO training arises.

SEO training covers many aspects which deal with the search engine optimization of the websites. Usually any website company would employ an SEO specialist to facilitate its website appear in the top of the SERP. To know how SEO works, we should know how search engines work. Every search engine has a crawler which goes to all web pages on the internet to collect all the content and information available. This gathered information is then indexed in 1s and 0s. These indexes are run through specifically written algorithms that help in finding the exact data that is required to answer a search query.

There are many factors that are dealt with in SEO training. Few of these factors are related to domain name, social media, and content of the web page.

Domain: SEO training deals with domain name with exact key words match or partial keyword match. It also looks at the number of links that are directed towards the domain.

  

Social media: SEO training also emphasizes on the links of the website shared on various social media platforms and the number of times they are used.

Content: The content that is provided in the site has to be readable, interesting and unique and it should neither be too much nor too less to keep the visitor frequenting the site. This is pretty much taken care of by the SEO specialist.

That we have understood the need for SEO specialists, we should also know how to get trained in SEO. There are a number of SEO training institutes in Hyderabad. But, one has to vigilantly opt for an institute that gives SEO training right from the basics of understanding what a search engine is, how it works, and then how SEO can be utilized to maximize a website’s targeted traffic. Ikya Global is one such SEO training institute in Hyderabad which offers the best knowledge related to SEO.

visit: IkyaGlobal Edu