SEO and its Importance as a Marketing Tool ~ Ikya Global EDU

                                            Picture courtesy: AI Consult – Google Search

We all want to reach the top spot in whatever field we are in. Whether you have a website, blog or an e-commerce site, you want your site to be in the top 3 or 4 results in the results page of a search engine. You can reach that position either by paying for that or by following some strategies. When you pay the search engine, it is called paid result and when you follow the strategy it’s called organic. The strategy that we follow for an organic result is called Search Engine Optimization (SEO). Gear up for the SEO training as SEO has become one of the viable marketing tools for a business.

In simple terms, SEO is a combination of rules and policies to be followed by website or blog owners to reform their sites in accordance with search engine algorithms so that they can improve their search engine rankings. Why should one have a good search engine ranking? However good may be the content of your website, but if it doesn’t come up on the first page of search engine results, the very essence of your website is lost. Internet users will not visit your site and it loses its purpose. Hence, it is imperative that your website has a good ranking and reaches a maximum number of internet users who have great trust in search engines and check the topmost results the search engine provides for the keyword they have searched.

SEO can be understood in two ways:

On-site SEO: There are few tips that can be applied to your website on a continuous basis, which will give more visibility and credibility to your site.

Off-site SEO: Off-site SEO refers to the incoming links of a website and the source of these links can greatly impact the site’s ranking.

For a better understanding of how SEO can be used to market a website or blog, you can undergo SEO training in Ikya Global which is the top SEO training institutein Hyderabad. If you are not sure yet, as to why you should opt for SEO as a career, then this is for you.  

Relevance of SEO in marketing a website or blog:

• Good visibility: Usually, internet users use keywords while searching and they get some results. Not all users are happy with the first set of results and they often change keywords and try some more searches. In all these searches if a website is continuously coming in the top results, then that website will have greater visibility and creates a trust in the internet users that this website has content that they are looking for and they will visit the site.
• Credibility: With the visibility comes the credibility for the website. When search engines place you on the top of the search engine results page, it gives credibility to your website because internet users have trust in search engines and their methodology of ranking.
• Boost to business: As a result of visibility and credibility, the website will see an increase in the business traffic which generates leads and boosts the business.

Now that you have understood the relevance of SEO in an organization’s success, you know why you should choose SEO as a career and avail training in Ikya Global, the best SEO training institute inHyderabad.

Visit: IkyaGlobal Edu

All about SEO Training ~ Ikya Global EDU

We often search for many things on internet on various search engines like Google, yahoo and Bing. The words that we key-in in the search box of these search engine websites are called keywords and the page that we get as a result of our search is called the Search Engine Results Page (SERP). This SERP is a web page that presents all the results for a search done using a keyword. We all know that there would be many websites that are related to the keyword being searched. Among all those websites, few manage to make their way to the top and get listed on the first page of SERP. What makes these few websites to get a top place in the SERP is Search Engine Optimization (SEO).

Why SEO: SEO increases the number and the quality of visitors to your website through organic (non- paid) search results. Search engine optimization is a kind of marketing methodology that increases the visibility of your website in organic search engine results and it helps in driving targeted traffic to your website. SEO can be understood as a technique of attracting enormous number visitors who are genuinely looking out for the content in your website through organic search results. This is so because there will be many listings in SERP, which are paid ads of websites. SEO is a specialized field and it requires professionals who can facilitate increasing the ranking of website in search engines and thus increasing visibility in SERP. Hence the need for SEO training arises.

SEO training covers many aspects which deal with the search engine optimization of the websites. Usually any website company would employ an SEO specialist to facilitate its website appear in the top of the SERP. To know how SEO works, we should know how search engines work. Every search engine has a crawler which goes to all web pages on the internet to collect all the content and information available. This gathered information is then indexed in 1s and 0s. These indexes are run through specifically written algorithms that help in finding the exact data that is required to answer a search query.

There are many factors that are dealt with in SEO training. Few of these factors are related to domain name, social media, and content of the web page.

Domain: SEO training deals with domain name with exact key words match or partial keyword match. It also looks at the number of links that are directed towards the domain.

  

Social media: SEO training also emphasizes on the links of the website shared on various social media platforms and the number of times they are used.

Content: The content that is provided in the site has to be readable, interesting and unique and it should neither be too much nor too less to keep the visitor frequenting the site. This is pretty much taken care of by the SEO specialist.

That we have understood the need for SEO specialists, we should also know how to get trained in SEO. There are a number of SEO training institutes in Hyderabad. But, one has to vigilantly opt for an institute that gives SEO training right from the basics of understanding what a search engine is, how it works, and then how SEO can be utilized to maximize a website’s targeted traffic. Ikya Global is one such SEO training institute in Hyderabad which offers the best knowledge related to SEO.

visit: IkyaGlobal Edu