Search Engine
Optimization (SEO) is a new age career, born out of the need to make
content relevant for search engines such as Google, Bing and Yahoo. Not many
are aware of SEO and many who come across this as a career option do so unintentionally.
To understand what SEO is, it is essential to understand how search engines
work. When an individual searches a keyword in a search engine, a number of websites
appear in the unsponsored search results. Ranking higher in the search results
or appearing on the first few pages of search results increases the visibility
of a website, thereby driving traffic (users) towards visiting the website.
Logically, the more a website appears in the first few pages of search results,
the more are the chances that people will visit that site. Companies hire SEO
specialists to help them increase the page rank of their websites so their
websites can have more visitors, which translates into better business, better
online identity and more customers, among many other benefits. Working with SEO
requires intensive SEO training
because search engine optimization involves a diverse set of functions that
include understanding and working with code, studying and analyzing human
behavior with respect to consumption of online content, understanding
information architecture, and creating specialized content. SEO is employed by
both online and offline businesses.
The SEO industry
is growing by leaps and bounds because of the increased penetration of internet
use in daily lives. The use of search engines for searching information is very
high. Through mobile web searches, there is a tremendous rise in the amount of
local search requests. More and more brands are turning to search engine
optimization as part of their advertising and marketing strategy. SEO is thus
one of the most lucrative career options today.
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